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Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing strategies and tactics aimed at reaching and engaging a target audience through digital mediums such as websites, search engines, social media platforms, email marketing, mobile apps, and more. Digital marketing leverages the internet and digital technologies to deliver personalized, targeted messages to potential customers and drive desired actions, such as making a purchase, signing up for a newsletter, or requesting more information.
SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website’s content, structure, and other elements to improve its visibility and organic (non-paid) rankings on search engine results pages (SERPs). The goal of SEO is to increase the website’s organic traffic by ensuring it appears prominently in relevant search queries.
SEO can have a significant impact on sales by increasing organic visibility, driving targeted traffic to a website, and improving the overall online presence of a business.
Define your marketing objectives and what you aim to achieve through your marketing efforts. This could include increasing brand awareness, generating leads, driving sales, improving customer engagement, or launching a new product/service. Clearly defined goals will guide your marketing strategy and tactics.
SEO, or Search Engine Optimization, works by optimizing various elements of a website to improve its visibility and ranking on search engine results pages (SERPs).
Starting an SEO campaign involves several steps to set a solid foundation for optimizing your website and improving its visibility on search engines.